What Is Starbucks’ Polygon-based Loyalty Program?
Starbucks to roll out Starbucks Odyssey, its loyalty platform powered by NFTs.
Starbucks unveiled Starbucks Odyssey this week. It’s a new expertise powered by Polygon and presents its prospects in the USA unique alternatives to earn and buy digital collectible property. Furthermore, it permits prospects to unlock entry to extra advantages and immersive espresso experiences like by no means earlier than.
Abstract:
- Starbucks Odyssey, the Polygon-powered loyalty program, was open for waitlist sign-up on September 12.
- Members can gather NFTs by finishing ‘journeys’.
- These Polygon-based NFTs will generate digital factors for holders, which they’ll use to redeem unique perks.
- Customers can achieve insights into the colourful Polygon ecosystem utilizing instruments reminiscent of DappRadar Rating, NFT Explorer, Portfolio Tracker, and extra.
Starbucks formally introduced this week the launch of Starbucks Odyssey, a membership program powered by NFT and different Web3 applied sciences. This system will go dwell later this 12 months, and visitors can apply to affix the ready listing beginning September 12.
Large manufacturers foraying into Web3 are nothing new, and you’ll be able to comply with this hyperlink to find some famend names which have just lately joined the NFT area.
Nonetheless, individuals are most likely uninterested in manufacturers touting about opening digital shops within the Metaverse. So when Starbucks introduced that its Odyssey can be an extension of its loyalty program and leverage NFT and Polygon to deliver a one-of-a-kind person expertise to shoppers, it certainly raised anticipation.
Starbucks’ announcement actually gave Polygon’s native token MATIC a noticeable enhance, with the worth climbing to $0.937, the best over the past seven days. When you already personal Polygon-based crypto property, DappRadar Portfolio Tracker can assist you monitor the most recent modifications in your asset worth.
What’s Starbucks Odyssey, and what advantages does it supply?
Starbucks Odyssey can be an extension of its Starbucks Rewards program, so members can entry utilizing their Starbucks Rewards login credentials. As soon as Starbucks Odyssey goes dwell, members will have the ability to embark on a sequence of meticulously-curated journeys, reminiscent of interactive video games, information challenges, and extra. After finishing journeys, members will obtain digital collectible ‘journey stamps’ as rewards.
These digital stamps are NFTs on the Polygon community and can generate factors for holders. Notably, these NFTs will range in rarity, leading to totally different factors. However what sort of perks can these factors unlock?
Whether or not you’re a coffeeholic or an off-the-cuff drinker, these factors can profit you in numerous methods. For instance, prospects can use factors to redeem experiences reminiscent of digital espresso martini-making lessons, entry to distinctive merchandise, and even journeys to Starbucks Hacienda Alsacia espresso farm in Costa Rica.
Furthermore, members should purchase limited-edition NFT stamps by way of a built-in market inside the Starbucks Odyssey net app. Additionally it is price mentioning that members should buy these NFTs with a bank card, with no crypto pockets or cryptocurrency required. This may decrease customers’ entry barrier for experiencing the Starbucks Odyssey expertise.
Why Polygon?
Adhering to its sustainability commitments, Starbucks Odyssey adopts Polygon’s proof-of-stake community. Polygon has been broadly adopted as a strong scaling answer that totally helps the Ethereum Digital Machine (EVM). Other than Starbucks, Disney additionally selected Polygon for constructing its Accelerator Program.
Dapps working on Polygon can take pleasure in a perfect blockchain expertise that permits interoperability and scalability. Moreover, builders and customers can keep away from the excessive prices and transaction latency brought on by congestion on Ethereum.
With the rising variety of tasks becoming a member of Polygon, it’s now one of the vital dynamic blockchain ecosystems. Customers who need to sustain with the most recent developments of Polygon can make the most of the DappRadar monitoring instruments under.
If customers already personal Polygon-based crypto property, they’ll additionally carry on high of asset worth modifications with DappRadar Portfolio Tracker. Moreover, as soon as Starbucks Odyssey goes dwell, customers may also have the ability to monitor these Polygon-based NFTs in DappRadar Portfolio.
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